Skills used: UX Design, UX Research, Wireframing, Graphic Design, Art Direction, Typography, Layout, Photo Editing, Copy Editing

Programs used: Sketch, Adobe Photoshop, Adobe Illustrator

Garage Organization Landing Page Experience Design

After conducting Category Manager interviews and user surveys, I found that the priorities of the redesign of this category page are:

  • Increasing Product Sales
  • Educating Customers
  • Providing Inspiration to Customers

My goal is to provide a clean, simplified experience to drive sales, educate and inspire customers, and improve click through rates to the product and non-product pages that this landing page leads to.

Lowe’s Promotional Material Designs

Lowe’s Homepage Machine Learning Hero Redesign:

Lowe’s Spring Black Friday Homepage, Desktop and Mobile version:

Various banners and promotional assets: